I started the Ditology project in 2009, when I created my Facebook account. I wanted this to become a virtual space free from my relatives, colleagues and not-very-friends, so I created an avatar.
In Italian someone could say I wanted to "hide myself behind my finger" (nascondermi dietro un dito): it's a popular metaphor to indicate a not-very-effective hiding place.
I choose the nickname Dito Von Tease, inspired to Dita Von Teese, the icon of bourlesque style and expert in disguises. I’m known as Dito, that’s Italian for “finger”.
In the "digital age", our fingers are the "tools" we use to keep in touch with the world through touch-screens, mouse pads and keyboards. In a sense, we are all “hiding behind a finger” while surfing the internet and this mediation often makes us to feel free to express our ideas, opinions or sensations.
Probably, even in the real life we hide ourselves behind an image of us: a mask we create to protect the uniqueness of our finger-print.
This is true especially for celebrities, who live of their masks. Therefore, I disguise my fingers as famous characters taken from the news, historical events, arts, politics, and so on.
From 2011 to 2015, the project Ditology has obtained:
- more than 1 million of unique access to the blog Ditology
- more than 50 reviews in newspapers, journals, TVs and radios
- more than 1000 reviews on blogs, websites and on-line newspapers.
The project has been spread in more than 150 Countries.
The art finger-prints can be bought in London and Paris.